Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
380 topics found for
“targeted communication”
Design Concept
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Iconic Memory
A type of sensory memory that briefly holds visual information for a fraction of a second.
Visual Depiction Effect
A phenomenon where people better understand and remember information when it is presented visually.