Requirements Gathering
The process of collecting and documenting the needs and expectations of stakeholders for a new or modified product or system.
380 topics found for
“targeted communication”
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Repetition Blindness
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Problem Space
The context and set of conditions surrounding a problem that needs to be solved.
Sneak Peek
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
Daily Scrum
A short, daily meeting (separate from Standup) for the development team to sync on progress and plan for the day, part of the Scrum agile framework.