Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
722 topics found for
“targeted communication”
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Design Literacy
The understanding and proficiency in the principles, practices, and processes of design.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Common Fate
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.