Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
380 topics found for
“targeted communication”
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Closure
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
Agile Framework
A set of practices and principles that guide agile methodologies, such as Scrum and Kanban, to improve project management and product development.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Affordance
The perceived and actual properties of an object that determine how it could be used.
Private Label
Products manufactured by one company for sale under another company's brand name.
Groupthink
A psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.