Principle of Contrast
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
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“targeted communication”
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Boundary Extension
A cognitive bias where people remember scenes as being more expansive than they actually were.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Grid System
A framework used in graphic and web design to organize content in a structured and consistent manner.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
Sprint Demo
A meeting at the end of a sprint where the development team presents their completed work to stakeholders.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.