Misdirection
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
380 topics found for
“targeted communication”
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
Spike
A short, time-boxed period used in Agile development to research a concept or explore a new technology.
Kanban Board
A visual tool in agile project management that displays tasks to be done, in progress, and completed, often using columns and cards.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
DACI Framework
Drivers, Approvers, Contributors, and Informed (DACI) is a responsibility assignment framework that clarifies roles and responsibilities.
User Advocacy
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.