Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
380 topics found for
“targeted communication”
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
BSC
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
ZPD
Zone of Proximal Development (ZPD) is a concept in educational psychology that describes the difference between what a learner can do independently and what they can achieve with guidance and support.
Intentionality Bias
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.
Continuity
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.
Scrum Master
A role in Agile project management responsible for ensuring the team follows Agile practices, facilitating meetings, and removing obstacles to progress.
p13n
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.