p13n
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
1224 topics found for
“targeted communication”
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
Program Increment
A time-boxed period in which Agile teams deliver incremental value in the form of working, tested software and systems.
Bandwagon Effect
A psychological phenomenon where people do something primarily because others are doing it.
Top-Down Product Strategy
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
Scatter Plot
A type of data visualization that uses dots to represent values for two different numeric variables, plotted along two axes.
ProductOps
Short for Product Operations, a function that supports product management teams by streamlining processes, managing tools, and ensuring efficient operations.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.