Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
380 topics found for
“targeted communication”
Brand Discovery
The process by which consumers become aware of and learn about a brand.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
ART
Agile Release Train (ART) is a long-lived team of Agile teams that, along with other stakeholders, incrementally develops, delivers, and operates one or more solutions in a value stream.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Color Space
A specific organization of colors, which helps in the representation of color in both physical and digital forms.
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.