Color Space
A specific organization of colors, which helps in the representation of color in both physical and digital forms.
380 topics found for
“targeted communication”
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
Deep Processing
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
l10n
Numeronym for the word "Localization" (L + 10 letters + N), adapting a product or content to meet the language, cultural, and regional preferences of a specific target market.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.