AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
380 topics found for
“targeted communication”
Friend Spam
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
Problem Statement
A clear, concise description of the issue(s) that need to be addressed, focusing on the specific challenge and its impact.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
DEEP Backlog
Detailed, Estimated, Emergent, and Prioritized (DEEP) is an agile project management framework for a well-maintained product backlog.
Reification
A key aspect of Gestalt psychology describing the mind's ability to fill in gaps to create a whole object from incomplete elements.
User Story Mapping
A visual technique used in Agile development to arrange user stories in a way that helps teams understand the user journey and prioritize work effectively.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.