Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
707 topics found for
“targeted communication”
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
OKR
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.