Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
766 topics found for
“targeted communication”
Gutenberg Diagram
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
KOS
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
User Story
A simple description of a feature from the perspective of the user, typically used in Agile development to capture requirements and guide development.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.