Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
A technique used to prime an audience before delivering a persuasive message.
A lightweight, flexible approach to software development that emphasizes team communication and continuous improvement.
Software that acts as an intermediary between different systems or applications, enabling them to communicate and function together.
The process of making a new feature available to users, often involving coordination between development, marketing, and support teams.
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
A regular meeting in Agile project management where team members discuss progress, plan work, and identify any obstacles, typically held daily.
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.