Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
380 topics found for
“targeted communication”
Marketecture
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Demographic
Statistical data relating to a particular population and groups within it.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
i14y
Numeronym for the word "Interoperability" (I + 14 letters + Y), the ability of different systems, devices, or applications to work together and exchange information effectively without compatibility issues.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.