Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements.
The tendency for individuals to put in less effort when working in a group compared to when working alone, due to reduced accountability.
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.
A cognitive bias where new evidence or knowledge is automatically rejected because it contradicts established norms or beliefs.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean.