Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements.
The tendency for individuals to put in less effort when working in a group compared to when working alone, due to reduced accountability.
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.
A cognitive bias where new evidence or knowledge is automatically rejected because it contradicts established norms or beliefs.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean.
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.