Seven Stages of Action
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
A cognitive bias where people underestimate the complexity and challenges involved in scaling systems, processes, or businesses.
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
The study of how new ideas, products, and processes are developed and brought to market.