Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
673 topics found for
“technology anticipation”
Machine Learning Bias
Systematic errors in AI models that arise from the data or algorithms used, leading to poor outcomes.
Depth of Processing
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level.
Product Roadmap
A strategic plan that outlines the goals, milestones, and steps needed to deliver a product that achieves desired outcomes incrementally, providing a clear path forward.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Information Processing
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.