Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
A technique used in agile project management where tasks are estimated using the Fibonacci sequence to reflect the uncertainty and complexity of work.
Product Requirements is a document that outlines the essential features, functionalities, and constraints of a product.
A time-boxed period during which specific work must be completed and made ready for review, used in Agile project management.