Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
A visual representation of information or data designed to make complex information easily understandable at a glance.
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
A role responsible for ensuring that products and services are delivered efficiently, on time, and within budget.
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.