Suffix Effect
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end.
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end.
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
An approach to design that relies on data and analytics to inform decisions and measure success.