Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
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“technology anticipation”
Common Fate
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.
Readability
Readability is a design principle that emphasizes making text easy to read and understand.
Moneyball
The practice of using data analytics and metrics to make informed decisions, focusing on measurable outcomes and efficiency rather than intuition or traditional methods.
Expert Evaluation
Also known as Expert Review, a method where experts assess a product or system against established criteria to identify usability issues and areas for improvement.
Impact Mapping
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
Principles Over Processes
A design philosophy that emphasizes core design principles over rigid adherence to standardized processes.
Open Rate
The percentage of email recipients who open a given email.
Uncanny Valley
The phenomenon where a humanoid object that appears almost, but not exactly, like a real human causes discomfort in observers.