MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
673 topics found for
“technology anticipation”
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
UI Design
The design of user interfaces for machines and software, such as computers, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.
ASD
Adaptive Software Development (ASD) is a software development methodology that focuses on continuous adaptation to changing requirements and environments.
OODA Loop
Observe, Orient, Decide, and Act (OODA) is a decision-making framework often used in strategic planning and rapid response situations.
Commitment Device
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Bottom-Up IA
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
KPI
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.