Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
1270 topics found for
“technology development”
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Tribe Model Management
A management framework that organizes employees into small, cross-functional teams (tribes) to enhance agility, collaboration, and innovation.
5 Whys
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Extrinsic Motivation
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.