Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
The use of data and insights to understand and manage relationships with customers and prospects.
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
A method for organizing information based on five categories: category, time, location, alphabet, and continuum.
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
The practice of using data analytics and metrics to make informed decisions, focusing on measurable outcomes and efficiency rather than intuition or traditional methods.
The practice of dividing a customer base into distinct groups based on common characteristics.
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.