Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
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“technology development”
Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Behavioral Insights Team
An organization that applies behavioral science to policy and practice to improve public services and outcomes.
Emergence
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions.
Red Teaming
A strategy where a team plays the role of an adversary to identify vulnerabilities and improve the security and robustness of a system.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Signifier
A visual or auditory cue that indicates how to interact with an element in the user interface.
Rule of Thirds
A design principle that suggests dividing an image into nine equal parts using two equally spaced horizontal and vertical lines to create more engaging and balanced compositions.