Selection Bias
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.
1270 topics found for
“technology development”
Communication Theory
The study of how information is transmitted and received, including the processes and methods that facilitate communication.
Survivorship Bias
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Holistic User Experience
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
Principle of Exemplars
The Principle of Exemplars is an information architecture guideline that uses representative examples to illustrate content categories.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.