Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
A philosophy that emphasizes reason and logic as the primary sources of knowledge and truth.
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
A tool used to organize ideas and data into groups based on their natural relationships.
The study of narrative and narrative structure and the ways that these affect our perception.
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
A concise statement of what the team aims to achieve during a sprint, providing direction and a shared understanding of the sprint's purpose.
A statistical theory that states that the distribution of sample means approximates a normal distribution as the sample size becomes larger, regardless of the population's distribution.