Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
1270 topics found for
“technology development”
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.