Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
1270 topics found for
“technology development”
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Look Elsewhere Effect
A statistical phenomenon where a large number of hypotheses are tested, increasing the chance of a rare event being observed.
Bikeshedding
Also known as Parkinson's Law of Triviality, is the tendency to spend excessive time on trivial details while neglecting more important issues.
Uniform Connectedness
A Gestalt principle stating that elements that are visually connected are perceived as more related than elements with no connection.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
Tesler’s Law
The principle stating that there is a limit to the amount of complexity that users can handle, and if designers don't manage complexity, users will.
Miller’s Law
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
Brand Touchpoint
Any interaction or communication between a brand and its audience.