Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
A leadership philosophy where the leader prioritizes the needs of the team, empowering and supporting members to achieve their full potential and fostering a collaborative, inclusive environment.
The study of mental processes such as perception, memory, reasoning, and problem-solving.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
The design of environments in which people make decisions, influencing their choices and behaviors.
Small, functional animations or responses in a user interface that enhance user experience and feedback.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
The psychological phenomenon where people prefer options that are not too extreme, but just right.