MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
1270 topics found for
“technology development”
Faceted Search
A search system that allows users to narrow down search results by applying multiple filters based on different attributes or categories.
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
Density Independence
The principle that ensures user interface elements maintain their size and proportion across different screen densities.
Belief Bias
The tendency to judge the strength of arguments based on the believability of their conclusions rather than the logical strength of the arguments.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Startup Culture
The set of shared values, practices, and goals that characterize a startup company.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.