Prospect-Refuge
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
1270 topics found for
“technology development”
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
Connectedness
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
Entry Point
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Standup
A brief daily meeting in Agile project management where team members share updates on their progress, plans for the day, and any obstacles they face.
F Pattern
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.