Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
A phenomenon where information is better remembered if it is generated from one's own mind rather than simply read.
A dark pattern where users are tricked into confirming a subscription through misleading language or design.
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences.