Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
A dark pattern where the user is tricked into publicly sharing more information about themselves than they intended.
Data points that represent an individual's, team's, or company's performance in the sales process.
A parameter that controls the randomness of AI-generated text, affecting creativity and coherence.
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.