Transparency
The practice of being open and honest about operations, decisions, and business practices, fostering trust and accountability.
The practice of being open and honest about operations, decisions, and business practices, fostering trust and accountability.
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
A reading pattern where users quickly scan for specific markers or keywords within the content.
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
A Service Level Agreement (SLA) is a formal contract between a service provider and a customer that defines the level of service expected.
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
A brainstorming technique that frames problems as opportunities for innovation, starting with the phrase "How might we...?".