ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
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“technology development”
Prioritization Matrix
A decision-making tool that helps prioritize tasks or projects based on specific criteria, such as impact and effort.
SaaS
Software as a Service (SaaS) is a software distribution model where applications are hosted by a service provider and accessed over the Internet.
Regressive Bias
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean.
Operational Risk
The risk of loss resulting from inadequate or failed internal processes, people, and systems.
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
SKOS
Simple Knowledge Organization System (SKOS) is a standard for representing knowledge organization systems such as thesauri, classification schemes, and taxonomies.