Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.
A system that suggests products, services, or content to users based on their preferences and behavior.
A cognitive approach where information is processed at a surface level, focusing on basic features rather than deeper meaning, often leading to poorer memory retention.
A cognitive bias where individuals with low ability at a task overestimate their ability, while experts underestimate their competence.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven.
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.