AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
489 topics found for
“technology development”
Bottom-Up IA
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
Data Visualization
The representation of data through graphical elements like charts, graphs, and maps to facilitate understanding and insights.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
Sequential Navigation
A navigation design pattern where users follow a specific order of steps or stages to complete a task, often used in forms, surveys, and instructional guides.
Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.