Convergent Thinking
A cognitive process where ideas are brought together to find a single, best solution to a problem.
A cognitive process where ideas are brought together to find a single, best solution to a problem.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
The Principle of Objects is an information architecture guideline that treats content as living, distinct entities with behaviors and attributes.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
A design principle that suggests using an odd number of elements in a composition to create visual interest and balance.
The study of the principles and practices that inform and guide the design process.
The practice of presenting information in a way that is clear, accessible, and useful to the user.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
The distinct personality and style of a brand as expressed through its communication channels.