Unfreeze-Change-Refreeze
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze).
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze).
A phenomenon where new information interferes with the ability to recall previously learned information, affecting memory retention.
The phenomenon where a humanoid object that appears almost, but not exactly, like a real human causes discomfort in observers.
The Principle of Objects is an information architecture guideline that treats content as living, distinct entities with behaviors and attributes.
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement.
The practice of presenting information in a way that is clear, accessible, and useful to the user.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.