AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
An intermediary that gathers and provides information to users, typically in an online context.
The practice of dividing a customer base into distinct groups based on common characteristics.
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
A visual representation of information or data designed to make complex information easily understandable at a glance.
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
An iterative design process that uses algorithms and computational tools to generate a wide range of design solutions based on defined constraints and goals.