Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
Numeronym for the word "Communications" (C + 12 letters + S).
The practice of comparing performance metrics to industry bests or best practices from other companies.
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven.
Designing systems and processes to effectively respond to and manage crises, ensuring resilience and quick recovery.
A skill set that combines deep knowledge in a single area (the vertical stroke) with a broad understanding across multiple disciplines (the horizontal stroke).
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.