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A risk management model that illustrates how multiple layers of defense (like slices of Swiss cheese) can prevent failures, despite each layer having its own weaknesses.
A design approach that prioritizes the practical purpose and usability of digital products over purely aesthetic considerations.
Observe, Orient, Decide, and Act (OODA) is a decision-making framework often used in strategic planning and rapid response situations.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
The process of exceeding customer expectations to create a positive emotional reaction.
A statistical rule stating that nearly all values in a normal distribution (99.7%) lie within three standard deviations (sigma) of the mean.
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
A design principle that suggests using an odd number of elements in a composition to create visual interest and balance.