Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
1270 topics found for
“technology development”
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Microcopy
Small bits of text in user interfaces, such as instructions, labels, and error messages, that help guide users through interactions.
Form Follows Function
A design principle that states the design of a product or interface should primarily serve its intended purpose or functionality.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Doherty Threshold
A principle stating that productivity increases when the computer and its user interact at a pace that ensures neither has to wait on the other.
Analytics
The systematic computational analysis of data or statistics to understand and improve business performance.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.