Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
The process of identifying, assessing, and controlling dependencies between tasks or projects to minimize risks and ensure smooth project execution.
A statistical method used to identify underlying relationships between variables by grouping them into factors.
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process.
A visual representation of information or data designed to make complex information easily understandable at a glance.
The error of making decisions based solely on quantitative observations and ignoring all other factors.
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Providing clear, concise, and relevant navigation options to help users find what they need quickly.