Digital Twin
A digital replica of a physical entity, used to simulate, analyze, and optimize real-world operations.
A digital replica of a physical entity, used to simulate, analyze, and optimize real-world operations.
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
A cognitive bias where individuals underestimate the time, costs, and risks of future actions while overestimating the benefits.
An informal usability testing method where random passersby are asked to try out a product or feature and provide feedback.
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
A management framework that organizes employees into small, cross-functional teams (tribes) to enhance agility, collaboration, and innovation.
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.