BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
346 topics found for
“technology integration”
PAR
Performance and Accountability Reporting (PAR) is a comprehensive document that outlines an organization's performance in achieving its goals and its accountability in managing resources.
Project Manager
A professional responsible for planning, executing, and closing projects, ensuring they are completed on time, within scope, and on budget.
DSDM
Dynamic Systems Development Method (DSDM) is an agile project delivery framework focused on delivering business value early and continuously.
Lean UX
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.
BSC
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
Project Management
The abilities and knowledge required to effectively plan, execute, and close projects, including leadership, communication, time management, and risk management.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.