Backlog
A prioritized list of work items or tasks that need to be completed, commonly used in agile project management. Essential for managing tasks and ensuring that development teams focus on the most important work items.
A prioritized list of work items or tasks that need to be completed, commonly used in agile project management. Essential for managing tasks and ensuring that development teams focus on the most important work items.
A set of practices and principles that guide agile methodologies, such as Scrum and Kanban, to improve project management and product development. Important for structuring agile practices and ensuring effective project delivery.
Large-Scale Scrum (LeSS) is a framework for scaling agile product development to multiple teams working on a single product. It provides a minimalist, large-scale agile approach that maintains the simplicity and effectiveness of Scrum while addressing the challenges of coordination and integration in multi-team environments.
A guided, interactive overlay that introduces users to features or tasks within an application. Crucial for onboarding new users and enhancing user understanding of complex features.
The process of evaluating and categorizing potential customers based on their likelihood to purchase. Essential for prioritizing sales efforts and improving conversion rates.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning. Crucial for designing complex tasks and interfaces that require thoughtful decision-making and problem-solving, ensuring they are clear and logical for users.
The act of designing and implementing subtle interventions to influence behavior in a predictable way. Crucial for guiding user behavior effectively without limiting freedom of choice.
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation. Crucial for staying responsive to user needs and improving products iteratively.
The process of overseeing and coordinating the development, testing, and deployment of software releases to ensure they are delivered efficiently and effectively. Essential for managing software development cycles and ensuring successful product releases.
Drivers, Approvers, Contributors, and Informed (DACI) is a responsibility assignment framework that clarifies roles and responsibilities. Essential for making clear and effective decisions in collaborative environments.
A problem-solving method that involves asking "why" five times to identify the root cause of a problem. Useful for designers and product managers to uncover underlying issues and improve processes and solutions.
A document that provides a high-level overview of a product, including its objectives, target market, key features, and requirements, used to guide development efforts. Essential for ensuring that all stakeholders have a clear and consistent understanding of the product.
The systematic approach to managing innovation processes, from idea generation to implementation. Crucial for effectively harnessing creativity and ensuring successful innovation outcomes.
The orchestration and optimization of design operations to improve efficiency, quality, and impact of the design function within an organization. Crucial for enhancing the efficiency and effectiveness of design teams.
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design. Essential for creating effective and intuitive user interfaces that enhance usability and user experience.
A cross-functional team focused on solving customer problems and achieving business outcomes, with a strong emphasis on discovery, experimentation, and continuous improvement. Crucial for creating valuable and innovative products that meet user needs and drive business success through iterative development and close collaboration with stakeholders.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges. Crucial for gaining authentic insights into user behavior and needs.
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience. Important for assessing the final design's usability and identifying any remaining issues.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction. Important for optimizing the visibility, appeal, and persuasive impact of digital offerings, enhancing user experience, and driving conversions in online environments.
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period. Essential for evaluating the success of a product launch and planning subsequent strategies.
An enhanced version of the SCAMPER technique that includes additional prompts to further stimulate creativity and innovation. Useful for expanding the scope of ideation and generating more diverse ideas.
Products are individual items or services designed to meet specific customer needs, while programs are collections of related projects and products managed together to achieve broader strategic goals. Essential for understanding the different scopes and objectives involved, helping to manage and align efforts effectively within an organization.
A time-constrained, intensive process that helps teams quickly design, prototype, and test ideas. Important for rapidly developing and validating design solutions.
A comprehensive list of all content within a system, used to manage and optimize content. Essential for organizing, auditing, and improving content strategy.
The final interaction a customer has with a brand before making a purchase. Important for understanding which touchpoints drive conversions.
A prioritization framework used to assess and compare the value a feature will deliver to users against the complexity and cost of implementing it. Crucial for making informed decisions about feature prioritization and resource allocation.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses. Essential for evaluating the efficiency and effectiveness of marketing strategies.
Data points that represent an individual's, team's, or company's performance in the sales process. Essential for tracking progress, identifying issues, and optimizing sales strategies.
A strategic plan that outlines the goals, milestones, and steps needed to deliver a product that achieves desired outcomes incrementally, providing a clear path forward. Essential for guiding product development and ensuring alignment with strategic objectives.
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance. Essential for tracking progress, making informed decisions, and aligning efforts with strategic goals across various business functions, including product design and development.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design. Crucial for creating engaging and memorable user experiences and effectively conveying messages.
A visual or auditory cue that indicates how to interact with an element in the user interface. Crucial for enhancing usability by clearly communicating the purpose and function of UI elements.
A Gestalt principle that describes the visual relationship between a figure and its background, crucial for understanding visual perception. Important for designing clear and effective visual hierarchies in user interfaces.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO. Essential for understanding user intent and optimizing content to meet search demand.
A cross-functional team that is given the autonomy, resources, and authority to make decisions and take ownership of the product's success, focusing on solving user problems and achieving business outcomes. Important for fostering innovation, accountability, and agility, leading to more effective product development and higher user satisfaction.
Getting Things Done (GTD) is a productivity methodology that emphasizes capturing tasks, organizing them, and taking action. Essential for improving personal and team productivity and task management.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy. Crucial for creating a structured and effective SEO strategy.
A technique used in agile project management where tasks are estimated using the Fibonacci sequence to reflect the uncertainty and complexity of work. Essential for accurate and realistic task estimation in agile methodologies.
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers. Important for understanding and designing business strategies that align with product and user experience goals.
The process of identifying, assessing, and controlling dependencies between tasks or projects to minimize risks and ensure smooth project execution. Crucial for effective project management and delivery.
Application Lifecycle Management (ALM) is the process of managing an application's development, maintenance, and eventual retirement throughout its lifecycle. Important for ensuring the sustainability and effectiveness of digital products over time.
The ability to recognize, understand, and manage one's own emotions and the emotions of others. Essential for designing empathetic user experiences and effective team collaboration.
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business. Important for quickly scaling businesses and achieving significant growth.
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers. Essential for creating effective and user-centered service experiences.
A graphical representation showing the amount of work remaining versus time, used in agile project management to track progress. Crucial for managing project progress and ensuring timely completion of tasks.
A strategic planning tool that outlines the future direction of a project or product using Kanban principles, emphasizing continuous delivery and improvement. Important for aligning team efforts and maintaining focus on long-term goals.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience. Crucial for keeping design efforts focused on user needs and preferences.
A declaration of the values and principles essential for agile software development. Foundational for understanding the ethos of agile methodologies.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences. Essential for gaining deep insights into user perspectives and informing design decisions.
The systematic identification, analysis, planning, and implementation of actions designed to engage and influence stakeholders in a project. Crucial for maintaining positive relationships and ensuring stakeholder support throughout the project lifecycle.
The study of the nature, structure, and variation of language, including phonetics, phonology, syntax, semantics, and pragmatics. Essential for understanding how language influences communication and user interactions in digital products.
The process of making a new feature available to users, often involving coordination between development, marketing, and support teams. Essential for managing the rollout and communication of new features to users.
Must have, Should have, Could have, and Won't have (MoSCoW) is a method used to prioritize features or tasks. Crucial for effective project management and ensuring focus on essential features.
The stages a product goes through from introduction to growth, maturity, and decline, influencing marketing and development strategies. Crucial for planning product development and marketing strategies at each stage of the product's life.
Conversations with key stakeholders to gather insights, expectations, and feedback, ensuring their needs are understood and considered in the project. Essential for aligning project goals with stakeholder needs and obtaining valuable input for decision-making.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives. This metric is crucial for optimizing marketing spend and measuring campaign effectiveness.
The process of identifying and assessing the influence and interest of various stakeholders in a project, to prioritize engagement and communication strategies. Crucial for effectively managing stakeholder relationships and ensuring project success.
A detailed schedule outlining the key milestones and activities leading up to and following the launch of a new product. Important for ensuring timely execution of all tasks related to the product launch.
An iterative design process that focuses on the users and their needs at every phase of the design process. Crucial for creating products that are effective, efficient, and satisfying for the end users.
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements. Essential for understanding and documenting how users will interact with a system to achieve their goals.