Objection Handling
The process of addressing and overcoming objections or concerns raised by prospects during the sales process.
85 topics found for
“trust building”
Misdirection
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Subscription Trap
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.
Sneak Peek
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.