106 topics found for

Trick Cancellation

A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.

Deliver Enable Psychology Cautionary Foundational

Subscription Trap

A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.

Enable Influence Marketing Psychology Cautionary Foundational

Misdirection

A dark pattern where the design focuses the user's attention on one thing to distract them from another.

Deliver Influence Design Cautionary Foundational

Sneak Into Basket

A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.

Deliver Influence Marketing Psychology Cautionary Foundational

KYC

Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.

Deliver Enable Business Design Engineering Tactical Intermediate

Bait and Switch

A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.

Attract Enable Influence Business Psychology Cautionary Foundational

Reciprocal Altruism

A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.

Deliver Influence Psychology Theoretical Intermediate

Disguised Ads

A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.

Influence Design Cautionary Foundational

Dark Patterns

UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.

Enable Influence Design Cautionary Intermediate